We understand that being able to write in a clear and professional style is important to your business. That is why we have developed the Business Writing Institute and the Effective Business Writing course. This practice-driven business writing course will significantly improve your ability to write in English, so that your readers will receive a clear, concise, effective message. Most professionals spend at least 15-20% of their time writing for business; emails, memos, business letters, reports and other business correspondence. Our customized approach guarantees an improvement in business communication skills that will increase your productivity, success and job satisfaction.
Benefits of business writing training courses:
- learn how to write a business letter
- discover the skills of writing a business letter
- learn to create clear business correspondence
- understand the difference of writing for business
- improve overall business communication
Business Writing Training: Essential Functions of Written Communication in Business Writing Courses
Your written business communication, apart from your actual business activities, tells a lot about your company and you yourself as a manager to the outside world. You should always bear in mind that this is a more formal way of communication and its primary goal is more or less to discuss business affairs.
Different types of written business communication exist but the most common ones are related to negotiating various deals, providing services and goods, and consequential support. Thus, one of the most essential functions of written communication in business is to persuade your partners and prospect clients that you offer value for money. Some people could argue that such a claim relates more to marketing and advertising than to business in general. However, if you think twice, you will realize that the ultimate purpose of all business correspondence is related to sales.
As a matter of fact, each and every piece of written business communication is a sort of sales contract between you and your partners. Even if you are discussing personal themes you should be aware, as a business manager or company owner, that the message's recipient will inevitably read it in the light of your business relations and not only as a personal message.
Therefore, the essential functions of written business communication include persuasion, presentation and most important - sales. Hence, the visual aspect of this communication is also important since a professionally designed business letter inspires confidence and has a fair chance to achieve its purpose. The art of written communication is an integral part of managing a successful business and a wise manager will always consider it as a basic method to boost sales.
Source: Stephanie Mojica link
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