We understand that being able to write in a clear and professional style is important to your business. That is why we have developed the Business Writing Institute and the Effective Business Writing course. This practice-driven business writing course will significantly improve your ability to write in English, so that your readers will receive a clear, concise, effective message. Most professionals spend at least 15-20% of their time writing for business; emails, memos, business letters, reports and other business correspondence. Our customized approach guarantees an improvement in business communication skills that will increase your productivity, success and job satisfaction.
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Benefits of business writing training courses:
- learn how to write a business letter
- discover the skills of writing a business letter
- learn to create clear business correspondence
- understand the difference of writing for business
- improve overall business communication
Business Writing Training: Business Writing Training Course - Writing Proposals for ESL Entrepreneurs
How can you help someone whose first language is not English, produce a business proposal that a client is willing to consider, or perhaps a sales letter or a flyer? It's a real challenge. However, it's been my privilege to teach immigrants going into business for themselves, how to put together a simple proposal for a client.
One of the key things you realize is that you must keep this extremely simple. Comprehension of the language dictates that any complex communication is rarely feasible. Listening to someone struggling with English, and trying to have you understand what they want to do in their business, is not easy.
In classes, I ask these potential entrepreneurs to first describe their business. Some are technically brilliant so working, for example, as a consultant with computer networks was a service they could offer. Others had business ideas including construction, making baby clothes, catering, and cleaning office buildings. Once they could effectively describe their business, whether products or services, it was possible to focus on the marketplace. Some were well aware of what their market was. Others were not, and needed help in identifying it.
Some of these new entrepreneurs had been asked to submit proposals for their products or services. I provided a simple proposal format for them to follow consisting of little more than two pages. In it was an executive summary detailing their products or services, why the client should consider hiring them, based on any experiences they had, and what the terms would be, including costs and delivery of service. It's tough for many of these individuals to do this without assistance. If you are trying to help someone whose first language is not English, here are some suggestions:
- Make sure there is an introductory paragraph
- Keep descriptive paragraphs of the product or service offered, short and simple
- Remind the new entrepreneur not to focus on how good the product or service is, but on the needs of the customer. How will your product or service benefit this client?
- A paragraph on estimated costs, timelines, and what product or service deliverables will be promised to the client
- A concluding paragraph, perhaps thanking the client for the opportunity
- An attachment with any testimonials, references, awards, education that can enhance credibility
Here's one of the most important parts, and this is something I do in class: Make new entrepreneurs read what they've written out loud. You want them to recognize whether or not they are making sense. Is the communication aligned with the business they say they are in? Is the business proposal aligned with that business? If you are coaching them, make sure the content works both for them and for the client. And yes, to help make the proposal read well, do correct grammar and punctuation.
It's not easy for those whose English is limited, to come up with a good business proposal or perhaps a sales letter. They need help. The simpler the construction of the proposal, the less stress on the new entrepreneur, and the more receptive the client. If you are helping these newcomers, whether as a coach, or perhaps as family or friends, the suggestions in this article may guide you.
Source: Neil Sawers link
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