We understand that being able to write in a clear and professional style is important to your business. That is why we have developed the Business Writing Institute and the Effective Business Writing class. This practice-driven business writing class will significantly improve your ability to write in English, so that your readers will receive a clear, concise, effective message. Most professionals spend at least 15-20% of their time writing for business; emails, memos, business letters, reports and other business correspondence. Our customized approach guarantees an improvement in business communication skills that will increase your productivity, success and job satisfaction.
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Benefits of business writing training classes:
- learn how to write a business letter
- discover the skills of writing a business letter
- learn to create clear business correspondence
- understand the difference of writing for business
- improve overall business communication
Business Writing Training Class: Why To Use Correct Capitalization and Punctuation in Business Writing
If you have ever attempted to read an article, memo or letter which contained no paragraphs and little to no punctuation and capitalization, you know it was a nearly impossible task. In fact, I'd wager unless it was a letter from a loved one or you were snooping where you shouldn't have been, you stopped trying to read it about two to three sentences into it because it was tenuous and frustrating.
As a writer, it's assumed you are obviously trying to convey information, humor, enlightenment, or some issue of value important to you and hopefully your reader or else you wouldn't be wasting your time trying. It doesn't matter the intelligence level of your audience, or your own IQ, if there is no mutual avenue of communication, it's all for not.
A reader must easily be able to read and digest the information you put forth or else they will shut you out and proceed to the next author. Just like someone taking a deep breath and talking as quickly and as long as physically possible forces a listener to ignore the speaker, a writer with no or wrong punctuation and capitalization elicits the same response.
Not to be redundant, but to drive the point home, it's no different than you speaking or writing English to an audience who only reads and speaks Arabic. There are no understandable lines of communication available in this scenario in which to transfer or convey intelligent ideas.
Proper punctuation and capitalization of your writing helps establish a series of bridges in which the reader can easily read and absorb the writer's information as it transcends from one topic to another.
Let's examine another aspect, a negative one, of poor punctuation. Let's assume your writing is poorly written, but paragraphed well enough for the reader to be able to struggle through it. Ever hear the adage "You only get one chance at a first impression"? the saying originally pertained to a physical appearance, but applies just as soundly to writing.
Although the reader may be able to read the article, do you by chance think they may have an immediate first impression of your writing skills, or lack of, and serious doubts concerning your real intelligence level pertaining to the subject?
Preconceived notions are extremely difficult to overcome and should it be achievable, it requires a second opportunity, which is highly unlikely you, as a writer will be afforded.
It may be unfair for lack of punctuation and capitalization to determine your knowledge of a subject, but people tend to view intelligence as an overall ability. You are expected to know the tools of your trade first, then be an expert on a specific topic, or else they will ignore you.
Source: Jim Bain link
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