We understand that being able to write in a clear and professional style is important to your business. That is why we have developed the Business Writing Institute and the Effective Business Writing seminar. This practice-driven business writing workshop will significantly improve your ability to write in English, so that your readers will receive a clear, concise, effective message. Most professionals spend at least 15-20% of their time writing for business; emails, memos, business letters, reports and other business correspondence. Our customized approach guarantees an improvement in business communication skills that will increase your productivity, success and job satisfaction.
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Benefits of business writing training classes:
- learn how to write a business letter
- discover the skills of writing a business letter
- learn to create clear business correspondence
- understand the difference of writing for business
- improve overall business communication
Business Writing Training: Written Business Materials - What Do You Need to Write, Why and When?
If you're new to business or developing a new division of an existing business, you'll probably be wondering what written materials you need. There are two ways to prepare your written business materials. You can spend a lot of time before you launch your business to ensure that every single piece of writing is in place before you go to work marketing and bringing in income. Alternatively, you can start with minimal writing done and work on it a piece at a time while you are working in the business and bringing in income.
If you get all your writing done and ready before you launch, the benefit is that you're prepared for any eventuality and don't have to take time from business building to develop your writing. You have a polished professional appearance from the beginning and everything looks coordinated and presents a cohesive message.
If you choose to develop your business writing as you go so that you can focus your time, energy and financial resources on actual business building, the benefits are that your startup costs are less and can be predictably budgeted over time. Also, if your business positioning, market or other variables change as you develop the business, you aren't faced with either creating new materials or using outdated materials.
No matter which you choose to do, here are some ideas for what written pieces you need when and what sequence to prepare them.
1. The first written piece you need is an elevator speech. This is a very short way to talk about your business that gets the interest and attention of prospective clients. There is definitely an art and a science to constructing an elevator speech that gets you noticed. This is a critical first step requires both art and science. You will know your elevator speech is effective when you regularly have people asking you for your card, wanting to know more about your business, and asking if you have written information.
2. Next, you need a one page executive summary. After you've gotten interest and attention with your elevator speech, prospects will likely ask, "do you have more information?" This piece of writing is the perfect thing to whip out. It presents your business very succinctly, and clearly identifies your target market and their problems along with the solution you provide. This is written from the viewpoint of someone seeking your solution. The writing is such that it attracts them and spurs their curiosity to know more about your business.
3. Next in the sequence of business writing is a report. This is a multi-page document which showcases your expertise in solving the problem. This is written subtly, without conceit or "showboating", but rather illustrates what they might expect if they work with you.
Don't worry about anyone "stealing" your idea or content. There's nothing (financially practical) you can do about that type of person. The truth is that they will still need your services to get the solution. Most people are too lazy or not competent to put your solution in place without you or they would have already done so.
You will use this report in many ways. When you are networking, you can offer the report to those who show interest in your business. When you give a presentation, you can get email addresses to add to your marketing list by offering the report. Once you've created your website, you can also use it as a free gift download to get email addresses.
4. Next, you want a well written website that effectively takes a prospect "by the hand" and leads them through a full, thorough, interesting virtual "tour" of your business. Much of this needs to be written from the viewpoint of your perfect client and what they are looking for. Your purpose is to answer almost all questions so that your readers feel ready to contact you to talk to you in depth about potentially working together.
5. Next, would be a sales page that you use to sell a specific product or service. This is constructed to be quite compelling without hype or hyperbole. It ends with a call to action designed to have prospects want to pull out the credit card and buy.
6. Finally, you write articles about your area of expertise. These you publish to online article directories where they are chosen by others for republication in ezines, blogs and on websites, all with your resource box pointing readers to your website or sales page.
Think about whether or not you want to have all your writing prepared in advance or write as you develop and grow the business. Both options have strengths, but it is important to know what written materials you need.
Source: Suzi Elton link
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