We understand that being able to write in a clear and professional style is important to your business. That is why we have developed the Business Writing Institute and the Effective Business Writing workshop. This practice-driven business writing workshop will significantly improve your ability to write in English, so that your readers will receive a clear, concise, effective message. Most professionals spend at least 15-20% of their time writing for business; emails, memos, business letters, reports and other business correspondence. Our customized approach guarantees an improvement in business communication skills that will increase your productivity, success and job satisfaction.
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business writing workshops
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Benefits of business writing training workshops:
- learn how to write a business letter
- discover the skills of writing a business letter
- learn to create clear business correspondence
- understand the difference of writing for business
- improve overall business communication
Business Writing Workshop: Write a Press Release For Your Business
Before we can start to write or distribute a press release we must first ask the question, what is a it? Well if you haven't already guessed it is basically like an announcement to let the press know about something newsworthy. We see it all the time in the news online and our daily newspapers.
You can also do the same thing for your home business. But before you start writing one, you need to spend some time to reflect on what information you wish to include in them. It may seem daunting to write and distribute your first press release but all of them consist of a few basic components. You can also call it a template so let's have a look at it below.
Your template should consist of:
a) Title
b) Tagline
c) Location and Date
d) Opening Paragraph
e) Main Body
f) Summary or Recap
Follow this template and you will shouldn't go wrong. Some might have different templates but generally if you have the 6 features in your template, you can be sure that they are complete.
Writing press releases can be fun and challenging at the same time. You might want to consider outsourcing options for example hiring someone to do freelance work for you. This takes the workload off you and allows you to focus on other aspects of your home business. Whatever the reason for writing a press release, you must ensure that they are useful information and not junk. Too much self promotion will be deemed as spam.
If you are dry of ideas, you can start by writing one for your newly released website or blog. You can even consider writing one for a new product that you've just released.
Have a look also at your niche and read them on websites or blogs to get more ideas.
Once you have gathered all the information required to write your press release, start distributing them on the internet. There are many good press release websites that you can search on Google. PR Leap and Beta News are some reputable websites you can try. Of course there are many more, but I recommend trying a few first before submitting to more websites. There are also premium press release websites that would require you to pay before submitting. Paying would entitle you to better search engine visibility and therefore better traffic. Of course, applying the conventional article writing techniques would also help boost traffic to your press releases. These would mean searching for good quality keywords, doing keyword research and adding them to your article body.
Writing and distributing a press release for your home business is certainly one of many ways to get free traffic and free publicity. The important thing here is to write quality ones and to do it regularly. If you have not submitted one start doing it now!
Source: Bryan Wong link
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