We understand that being able to write in a clear and professional style is important to your business. That is why we have developed the Business Writing Institute and the Effective Business Writing workshop. This practice-driven business writing workshop will significantly improve your ability to write in English, so that your readers will receive a clear, concise, effective message. Most professionals spend at least 15-20% of their time writing for business; emails, memos, business letters, reports and other business correspondence. Our customized approach guarantees an improvement in business communication skills that will increase your productivity, success and job satisfaction.
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business writing workshops
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Benefits of business writing training workshops:
- learn how to write a business letter
- discover the skills of writing a business letter
- learn to create clear business correspondence
- understand the difference of writing for business
- improve overall business communication
Business Writing Workshop - Write Your Own Copy, Or Hire A Ghostwriter for Business Writing?
Ghostwriters can be a lifesaver for your online business. They are there when you need them and never miss the recognition or the accolades of their work being blasted all over the internet. We all know it takes a certain type of writer to give up those rights and continue to perform in the highest professional manner.
I believe that is one reason it is a highly sought after profession. Tons of people use ghostwriters on a daily basis and if you are thinking of hiring one of these dazzling writers to do your business writing, I've got a few things to consider that will help you make a great decision.
Below are 5 elements that your business writing must have, whether composed by you, a staff member or a ghostwriter:
1. Fresh and Creative Content: A professional will come up with their own original and creative content. They will not plagiarize or copy other people's information. This act is very unethical and illegal. A ghostwriter may use other people's information to gain insight into what they are writing about, but that's it. Ultimately they should construct their own creative material.
2. Content Should Contain Information: By this I mean, in your business writing, ads, blogs, or articles published to your site, know that a visitor is only coming there to gain insight on a product or feature you have. Thus, a professional should make the readable content interesting and informative. They will do this by researching and providing information that is fresh or new and relatable to your product. They should however, avoid just cramming an article full of keywords and repetitive information.
3. Speak To Me Style: Most people hire writers to promote or inform visitors of their products, and need their information written as such. It should not be just a "who, what, when, where, and how" article, but rather it should engage the reader as if we were all sitting together sharing an idea. Journalists and fiction writers can give you the run down, but a business writing ghostwriter needs to have a sales approach, while at the same time not making it into infomercial content or too "salesy."
4. SEO: The person doing your business writing should be knowledgeable in the area of search engine optimization. Today, with the increase in technology and business on the web, SEO is important, and an article without it is pretty much senseless. The practice of SEO is to place keywords into an article in a strategic manner. If you add too much, your search engine visibility will not increase, and if you add too little... well, you get the point. A ghostwriter who has experience will know exactly how to help you in this area.
5. Efficiency With Deadlines: Anyone doing business writing should know the obligation and significance of deadlines. If it is a professional, they will meet all deadlines in a timely and respectable manner. Acknowledging and efficiently meeting a deadline from a client should be their top priority and they should always follow through and respect that.
Now that you know the five elements a business writer should possess, the next time you are in need of business writing you can decide whether to do it yourself or hire a ghostwriter and you will know what to expect. Make a list of questions for anyone you ask to do your business writing, such as, "How do you feel about copying other people's work?" and "What is your turn around time on an article or blog post?" Or, "How do you go about performing research on a specific topic?" Knowing what to ask and these key elements will make your search for a ghostwriter less stressful and more efficient.
Source: Deb Lamb link
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business writing workshop