We understand that being able to write in a clear and professional style is important to your business. That is why we have developed the Business Writing Institute and the Effective Business Writing seminar. This practice-driven business writing seminar will significantly improve your ability to write in English, so that your readers will receive a clear, concise, effective message. Most professionals spend at least 15-20% of their time writing for business; emails, memos, business letters, reports and other business correspondence. Our customized approach guarantees an improvement in business communication skills that will increase your productivity, success and job satisfaction.
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Benefits of business writing training seminars:
- learn how to write a business letter
- discover the skills of writing a business letter
- learn to create clear business correspondence
- understand the difference of writing for business
- improve overall business communication
Business Writing Training Seminars: Watch Your Tone in Business Writing
Writing your business correspondence in a confident, polite, sincere and unbiased tone makes your letters or reports easier to read and puts you in a more favorable position with the reader.
Confident
If you have prepared yourself to write knowledgeably about your subject then you will be better able to assume a confident tone in your writing. Organize your documentation with the intent of persuading your reader to accept your point of view and then put your points down in order of importance. When you are fully prepared and confident in your written word and sure of your abilities or product the reader will be more likely to agree with your findings.
Don't however be overconfident as this can easily be interpreted as arrogant or presumptuous and a definite turn off. Instead of saying, "my product is exactly what you want" you could say "your needs can be better met by using my product."
Courteous and Sincere
Your letter or other forms of correspondence should have a polite and sincere tone. These two go hand in hand because without sincerity in tone courteous would sound condescending. Instead of saying, "Before I was rudely interrupted I was going to explain our new benefit plan in detail." Re-phrase that and say "Before you implement our new benefit plan, you should keep the following details in mind".
Politically Correct or Unbiased Tone
Unbiased language treats all people equally. All words, remarks or ideas should show equality, which means respect for all. Discriminatory language based on factors of race, ethnicity, religion, age, sexual orientation or disability, interrupts the flow by coming between you and your reader. Use neutral job titles and genetic pronouns such as; letter carrier instead of the mail man or Administrative Assistant instead of Girl Friday. But, if you try too hard to be politically correct with your terms and call the paper boy a Media Distribution Officer you run the risk of disrupting your whole point of view.
A confident, polite, sincere and unbiased tone sets the stage that allows your points to flow smoothly off the page and be highly regarded as an honest and expert opinion.
Source: Wendy Harrison Link
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