We understand that being able to write in a clear and professional style is important to your business. That is why we have developed the Business Writing Institute and the Effective Business Writing class. This practice-driven business writing class will significantly improve your ability to write in English, so that your readers will receive a clear, concise, effective message. Most professionals spend at least 15-20% of their time writing for business; emails, memos, business letters, reports and other business correspondence. Our customized approach guarantees an improvement in business communication skills that will increase your productivity, success and job satisfaction.
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Benefits of business writing training classes:
- learn how to write a business letter
- discover the skills of writing a business letter
- learn to create clear business correspondence
- understand the difference of writing for business
- improve overall business communication
Business Writing Training Class: Using Strong Verbs For Strong Business Writing
The Problem
Some of our business writing becomes weak when we use verbs like "to be" and "to have." These verbs add little to our prose; instead, they inflate our writing and make us sound verbose. Add power to your writing by using strong verbs.
The sentence, "The bridegroom walked proudly across the dance floor" sounds so much more compelling if you write, "The bridegroom strutted across the dance floor." In this case we converted a weak verb + adverb combination (walked proudly) to a strong verb (strutted).
Although weak verbs serve a useful role as helpers, to improve your business writing style, let the majority of your verbs express strength.
The Solution
Although readers may not notice the problem because there is nothing grammatically wrong with the sentences, it still affects how they perceive your business writing. Examine the following sentences:
- Weaker: The cabinet minister is careful to visit only organizations that have a socially-conscious agenda.
- Stronger: The cabinet minister visits only organizations with a socially-conscious agenda.
Are the sentences identical? No, but the subtle difference in the care with which the minister selects organizations to visit may not warrant the extra four words and the soft "is careful" construction. Unless you mean to emphasize this care, the second sentence conveys the message more strongly than the first. The second sentence is also shorter by four words. Shorter is usually better. Length matters sometimes, but sometimes it doesn't.
- Weaker: Marjorie is always early to class.
- Stronger: Marjorie always arrives early to class.
These two sentences use the same number of words, six. However, note how the verb in the second sentence, arrives, sounds more vigorous, describes the act of arriving early, more vigorously than the verb in the first, is, which merely describes a state of being.
Beware of the verbs "to be" and "to have." These verbs may hide in the forms listed here. Any time you use one of these verbs (Be, Is, Are, Was, Been, Being, Were, Has, Have, Having, Had) ask yourself if the sentence should be rewritten. To rewrite sentences using strong verbs:
- Underline any use of Be, Is, Are, Was, Been, Being, Were, Has, Have, Having, Had. John is the manager of the produce department.
- Look for a noun or adjective that you can convert to a strong verb. John is the manager of the produce department. ("manager," noun - predicate nominative)
- Rewrite the sentence using that strong verb. John manages the produce department.
Always use good grammar in English when you write, but do not neglect using strong verbs for strong writing and a more robust business writing style.
Source: Jose M. Blanco link
Related Terms:
business writing class