Business Writing Training

We understand that being able to write in a clear and professional style is important to your business. That is why we have developed the Business Writing Institute and the Effective Business Writing seminar. This practice-driven business writing workshop will significantly improve your ability to write in English, so that your readers will receive a clear, concise, effective message. Most professionals spend at least 15-20% of their time writing for business; emails, memos, business letters, reports and other business correspondence. Our customized approach guarantees an improvement in business communication skills that will increase your productivity, success and job satisfaction.

Learn more about our business writing courses here, or contact us for more information.

Benefits of business writing training classes:

• learn how to write a business letter
• discover the skills of writing a business letter
• learn to create clear business correspondence
• understand the difference of writing for business
• improve overall business communication

Business Writing Training: Seeking Feedback for Business Writing

Getting the Right Level of Input

Imagine this - you've spent hours and days if not more in reality, dealing with writer's block, finding a subject, squeezing words out like juice from a lemon.

Then you share it with someone - the criteria for this will be as varied as the responses.

They'll say “yes, love it” - but actually this isn't very helpful.

So you look for someone more discerning - whatever that means.

So they come back with a load of 'stuff' to do with spelling and layout.

Oh good!

Then at the next level up their comments may be to do with structure - I would have put this before that - it might helpfully challenge the structure of your arguments.

But how many people in a 100 will really engage with what you are saying and look at the article with a 'helicopter' view. Precious few, but if you can find somebody who operates at this level then don't lose them!

Share it with your inner circle

As a first step just read it back to your self a few times. Talk it out aloud and go at the pace you would normally speak.

As a test:

Does it flow, does it sound like you?

Would you be happy to stand up and present it to a group of people?

If you were challenged would you be able to justify what you have said?

Do this a couple of times, perhaps leaving it overnight so your thoughts can settle.

Then, and this is quite challenging, send it to your inner circle so you get different perspectives. This should include some customers with whom you have good relationships, a coach or mentor if you have one, people you network with who are probably not direct competitors and professional advisors such as your accountant and bank manager.

Don't be surprised or defensive about what you get back!

Now you have to exercise some judgement. What do I need to change?

Factually and technically?

In terms of the logical flow of my proposition?

Because I have not included/underplayed some of the emotional triggers?

At the end of the day you'll have a range of different views which you'll need to mould in to your sense of what the compelling offer is.

Don't be worried, be happy with the outcome! And remember the acid test is if it works it works - and if it doesn't you try again differently!

Source: Chris Farrance link

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