We understand that being able to write in a clear and professional style is important to your business. That is why we have developed the Business Writing Institute and the Effective Business Writing seminar. This practice-driven business writing seminar will significantly improve your ability to write in English, so that your readers will receive a clear, concise, effective message. Most professionals spend at least 15-20% of their time writing for business; emails, memos, business letters, reports and other business correspondence. Our customized approach guarantees an improvement in business communication skills that will increase your productivity, success and job satisfaction.
Learn more about our
business writing seminars
here, or contact us for more
information.
Benefits of business writing training seminars:
- learn how to write a business letter
- discover the skills of writing a business letter
- learn to create clear business correspondence
- understand the difference of writing for business
- improve overall business communication
Business Writing Training: Managing Resistant Readers
In a Business Writing Training class I taught this week in Seattle, Dave raised an important question when we were talking about business writing for your readers. He asked, "What if some of your business communication readers will be perfectly happy with your writing for business message but others will be angry or resistant?"
In the business writing course Dave wondered how hard we should work to be persuasive if only a few people in the seminar need that extra work from us.
Here is Dave's business letter writing workshop example: He imagined writing a business plan in which he was announcing a new dress code for all employees. Under the new code, employees would no longer be able to wear jeans or miniskirts. Those who never wear jeans or miniskirts would not care; in fact, they might be pleased. But the few others might be angry, insulted, and frustrated.
What would you do in Dave's situation? Would you work hard to write a business letter create an announcement that would persuade even resistant readers?
Sometimes we ask a piece of writing in business writing courses to work too hard. In Dave's hypothetical situation, if the dress code announcement is bringing the first news of the change, that announcement is doomed to offend and inflame some readers. What should Dave do instead?
It depends where the company is in its business plan writing seminars. If it is early in the process, Dave can invite employee input on a how to write a business letter for a possible new dress code. Or he can create a committee to review the current dress code and recommend changes. Or he can survey all employees. Once he has involved employees in business writing seminars and classes for creating the new dress code, it will be easier to announce it.
But if he has not taken the steps above and still needs to announce a new workshop policy, he should not expect an email or a memo to do the job on its own. He should hold a meeting to present the policy and the reasons for it and to answer questions about it. Then he should send out a well-written email or memo introducing the policy.
What about you? Do you have situations in which some employees, customers, or vendors will be happy about your message but others will be angry or resistant?
Do your best to avoid having a written message be the only business communication.
Depending on the circumstances, add group courses, individual classes, phone seminars, a teleconference, or a web conference to the business communication methods. Make sure two-way business writing communication is part of the plan. (In two-way business communication, the audience gets to comment and ask questions.)
If you use several methods of communicating, you won't doom your business letter writing message to fail. And you won't lose valuable employees, customers, or vendors who feel resistant to your news. What does your company do in situations like Dave's?
Source: Lynn Gaetner Johnson Link
Related Terms:
business writing training, business writing seminar, business writing seminars,
business letters,
business letter,
business correspondence,
writing for business,
writing a business letter,
business communication,
how to write a business letter