We understand that being able to write in a clear and professional style is important to your business. That is why we have developed the Business Writing Institute and the Effective Business Writing seminar. This practice-driven business writing workshop will significantly improve your ability to write in English, so that your readers will receive a clear, concise, effective message. Most professionals spend at least 15-20% of their time writing for business; emails, memos, business letters, reports and other business correspondence. Our customized approach guarantees an improvement in business communication skills that will increase your productivity, success and job satisfaction.
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business writing courses
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Benefits of business writing training classes:
- learn how to write a business letter
- discover the skills of writing a business letter
- learn to create clear business correspondence
- understand the difference of writing for business
- improve overall business communication
Business Writing Training: Do’s and Don’ts for Business Writing and Marketing Materials
While it is very desirable to employ a marketing agency or a marketing consultant, for many smaller businesses this is a luxury that they simply cannot afford.
Consequently, drafting of leaflets, adverts and smaller brochures can often be delegated in-house and what looks a very straightforward job can develop into quite a task. So here are some useful do’s and don’ts. Firstly, do ensure that you have a clear message that you want to get across. Otherwise, you will simply waffle on and the material will not hit its pitch, but simply leave the reader slightly bemused (or, worse, they won’t read it through).
Secondly, do ensure that the language you use is clear and to the point. Don’t use big words or jargon simply to demonstrate your intellectual capabilities. People are busy: they don’t have time to waste admiring your intelligence. And it is unlikely to win you new customers.
Thirdly, do make sure that the spelling and grammar you use are correct. If you produce a leaflet riddled with bad punctuation and poor spelling, your marketing materials won’t attract new customers, but may well put them off. If you aren’t certain about spelling and grammar, just use an online checking facility to polish up the end product and give it that professional air.
Finally, don’t use jokes that may backfire. It is fine to inject a little humour, but some people are quite easily offended and you don’t want to alienate any potential customers, so play it safe and err on the side of caution.
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