We understand that being able to write in a clear and professional style is important to your business. That is why we have developed the Business Writing Institute and the Effective Business Writing workshop. This practice-driven business writing workshop will significantly improve your ability to write in English, so that your readers will receive a clear, concise, effective message. Most professionals spend at least 15-20% of their time writing for business; emails, memos, business letters, reports and other business correspondence. Our customized approach guarantees an improvement in business communication skills that will increase your productivity, success and job satisfaction.
Learn more about our
business writing workshops
here, or contact us for more
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Benefits of business writing training workshops:
- learn how to write a business letter
- discover the skills of writing a business letter
- learn to create clear business correspondence
- understand the difference of writing for business
- improve overall business communication
Business Writing Workshop: Create Urgency and Overcome Buying Inertia
What's inertia?
My dictionary defines it as a tendency to do nothing. And a resistance to change
Inertia is the challenge we face every day not only in writing but every aspect of what we do. It's easier to stick to the tried and true, the comfortable rather than push off into the unknown of anything.
And it's a big problem for us as writers because we have to find ways of overcoming it.
Let's look at what happens.
- There's a problem
As a writer you're no different from your readers. You have problems and need solutions. You have ideas and want to make things happen. Some day. Some day you'll lose weight, buy the training package or get fitter.
What stops us from sorting out all our challenges? We find out about solutions, we like the sound of them, we become enthused. Then we stick.
As a reader of a clothes catalogue I can go through and mark many items that attract me. In short I could spend a lot of money which I'm sure the company wants me to do. But I've put in a pre buying strategy that says wait. At least 24 hours and better 48.
And what happens then? I don't buy.
- How to counter inertia
When I examine all the techniques the company employs to try to break down my inertia I'm doing it both as a buyer and as a professional writer.
As a writer I can admire their time deadlines, their offers to pay delivery, their limited availability.
As a buyer I'm deeply cynical and know they're trying to manipulate my buying process.
- How can we make our offer so important they can't ignore it?
By starting again to dig deep and understand our buyers.
Understand the fears they may have about buying from us for the first time. Are we trustworthy?
Understand their fear of change no matter how much they say they want to do it. We need to make their way to change an easy path.
Understand that they need proof to back up the emotion that forces the change on them in the first place. At the back of their mind is always this nagging little voice - 'but will it work?'
And the final piece of the jigsaw puzzle is accepting it may take several contacts with your buyer before anything happens.
My cat often makes several half hearted attempts to go out of the house in the morning before he gets all the way outside. We as buyers aren't much different from him.
Source: Eileen Parr link
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