We understand that being able to write in a clear and professional style is important to your business. That is why we have developed the Business Writing Institute and the Effective Business Writing workshop. This practice-driven business writing workshop will significantly improve your ability to write in English, so that your readers will receive a clear, concise, effective message. Most professionals spend at least 15-20% of their time writing for business; emails, memos, business letters, reports and other business correspondence. Our customized approach guarantees an improvement in business communication skills that will increase your productivity, success and job satisfaction.
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business writing workshops
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Benefits of business writing training workshops:
- learn how to write a business letter
- discover the skills of writing a business letter
- learn to create clear business correspondence
- understand the difference of writing for business
- improve overall business communication
Business Writing Training: Business Writing Workshops - Creating Your Target Reader
Who do you write to when you write for your business?
That's easy, I can hear you think. My prospects and clients, of course. My next question, then, is: who is your client or prospect?
It's part of our marketing strategy and business writing that we identify our target market. What's not so clear from many of the websites and sales literature I see is how well businesses have drilled down into their clients' wishes, hopes, and dreams.
We know that to sell, we need to match the conversation going on in our prospect's mind with our offer to solve one of their problems; one of things keeping them awake at night.
So how do we then make sure that we understand our client well enough to address them in our business writing?
Create a client profile.
That's easy too, you say. I have information about my clients. I know what they want. I have customer feedback forms and testimonials. But do you have their story and have you ever written their story by creating a living breathing example of who you're writing to?
Can you imagine the rows they have with their partner or children?
Can you see the car they drive maybe with its maintenance problems?
Can you guess how they vote?
Too much information, you might think. But consider that you buy from your fears, your hopes, your prejudices and dreams.
None of us wants to be sold to, but we all want to buy, and what we want to buy are products and services that will help us create a good life based on all the above. Grounded on your dream of driving a sports car; of sending your children to college; of retiring debt free.
It may seem like a lot of work to think about all this when all you want to do is a little business writing. But in these challenging circumstances we face at the moment we need to consider it. And with the emphasis on building relationships, especially if you trade on the internet, then understanding their motivations and deep needs is essential.
Time invested in understanding your clients from the bottom up, rather than the top down from your need to sell to them, will pay off in the long term. Go through your feedback, think about the clients you have and see if themes emerge about saving them time, satisfying their status urge or making them feel better.
Source: Eileen Parr link
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