Business Writing Seminars:

We understand that being able to write in a clear and professional style is important to your business. That is why we have developed the Business Writing Institute and the Effective Business Writing seminar. This practice-driven business writing seminar will significantly improve your ability to write in English, so that your readers will receive a clear, concise, effective message. Most professionals spend at least 15-20% of their time writing for business; emails, memos, business letters, reports and other business correspondence. Our customized approach guarantees an improvement in business communication skills that will increase your productivity, success and job satisfaction.

Learn more about our business writing seminars here, or contact us for more information.

Benefits of business writing training seminars:

• learn how to write a business letter
• discover the skills of writing a business letter
• learn to create clear business correspondence
• understand the difference of writing for business
• improve overall business communication

Business Writing Training: Are Poor Writing Skills and Lack of Business Writing Training Holding Back Your Career?

Professor Bernie Gaidosch thinks we talk too much. More to the point, we don't write enough. "Our society is an oral society," he notes. "We all speak. We all watch TV. And most of us are very skilled at speaking."

Gaidosch, a professor at Toronto's George Brown College, worries that our tendency toward verbal communication comes at the expense of writing - and that hurts individuals as they proceed through their careers. "This is a huge problem, and very few people seem to be paying attention to it," he complains. "I feel like the little Dutch boy holding my finger in the dike." The Bottom Line is Business Writing Training.

Gaidosch contends that individuals and businesses should pay closer attention to this because it is directly linked to career success and corporate profitability.

"Business is based around the written word," he argues. "We refer to written records to find out what a business has done. We hold meetings and we designate someone to take minutes. We write reports because that's an effective way to distribute information."

Still, he believes very few people continue writing after their education ends. "I don't know many people who continue to write after they get out of school," he observes. "Some do, but most don't. We talk to communicate and develop very effective talking skills."

He finds it surprising that we make assumptions that because people can communicate skillfully when they talk, that they can do it when they write. Employers assume that everyone can write, and individuals typically think they can write. But Gaidosch feels these are faulty notions. "Just because you speak well doesn't mean you write well."

In the work world he thinks writing is essential. "Most of us don't have that preferential background that helps us get ahead in our careers. We have to depend on our skills to get ahead in our jobs. Your ticket is how you express yourself. It's not a question of what you know, but how you communicate what you know. Writing clearly helps you be successful."

Gaidosch also argues that companies may be losing out when their workers are less literate. If you can't communicate effectively between individuals and layers of management, you are not operating as efficiently as you could be. According to Gaidosch, that affects productivity and, ultimately, profitability.

Gaidosch, whose Business Writing Training classes draw young adults as well as more mature individuals, finds a wide discrepancy between what students know and what they can communicate in writing.

He often does a simple diagnostic test at the outset of the Business Writing Training class, asking a student's opinions about a certain topic. When they talk about the topic, their thoughts are organized, they have a good sense of vocabulary and communicate ideas clearly.

The same person, asked to state the opinion in writing, will stumble trying to be coherent. "You would think the responses came from two different people," notes Gaidosch, the author of two books on how to write that are available from his website, profsecrets.com. Business Writing Training

When he meets with corporate recruiters, Gaidosch asks them what they are looking for in college graduates. "They invariably say they want graduates who can read, write and think clearly. They say they'll teach them with Business Writing Training whatever else they need to know."

Yet for some reason, he believes, writing gets short shrift. It's a reality he cannot explain. "I don't know why that is. We want people who can organize, link ideas and lead. Those are the qualities that come from people who have Business Writing Training and know how to communicate. Writing is part of that communication process."

Source: Michael Kinsman  link

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