We understand that being able to write in a clear and professional style is important to your business. That is why we have developed the Business Writing Institute and the Effective Business Writing seminar. This practice-driven business writing seminar will significantly improve your ability to write in English, so that your readers will receive a clear, concise, effective message. Most professionals spend at least 15-20% of their time writing for business; emails, memos, business letters, reports and other business correspondence. Our customized approach guarantees an improvement in business communication skills that will increase your productivity, success and job satisfaction.
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Benefits of business writing training seminars:
- learn how to write a business letter
- discover the skills of writing a business letter
- learn to create clear business correspondence
- understand the difference of writing for business
- improve overall business communication
Business Writing Training: 6 Business Writing Seminar Points For More Effective Written Communication
As a society, we communicate daily, via e-mail, blackberry, cell phone or traditional land line phone. Communication is central for your personal relationships as well as your career or your home business as well.
How does your written communication measure up with respect to your business objectives? And more importantly, what message are you communicating to your potential customers and clients, and how is that message internalized? I have been helping people and private industry for over 10 years (about me) and I have learned that how your written communication is received and internalized is just as important as the message itself.
Customer: Who is your customer? Many people write a letter without first knowing and indentifying their customer base. Who are your potential customers and why? Are you targeting home home business owners, college students, or the stay at home moms? It is absolutely critical to first understand and connect with your potential customers, understanding where they are coming from so you are then able to communicate effectively reflecting their needs/concerns
Clarity: Many letters are all over the place-we've all seen them, and by the team you've finished reading the letter, the article has covered from everything from global warming to VIAGRA. It's so important to write with clarity what is your main point or points you are trying to convey to your reader? And what is the central message or theme you want your reader to take away from your written communication?
Conviction: Write from the heart (without the SALES hype), like you believe what you are writing and why? Put yourself into your potential customers eyes-what you want to convey to them is just as important as the message you write.
Compassion: I believe if you're going to do anything in life-give it all you have-and then some more! Write passionately from the debts of your being in why you are writing such and such. Too many letters have little oomph and your potential customers/readers want to be drawn in to what you have to say.
Convincing: Write convincingly, after all, everyone has an end objective, a sign up for your newsletter or a sale from your business offering. But you have to write convincingly from your heart-addressing your potential customers/clients needs first before you can even think of making the sale. You must be able to write convincingly without hyping up false claims-by always keeping it real and honest. Integrity should always come first-otherwise you have just failed.
Caring: This is probably the most important point, in that you must first put your potential customers ahead of your financial goals. Your potential customers/clients need to first warm up to you, they need to trust and respect you as an authority before they sign up for your service or buy your product offering. Simply stated: People don't CARE how much you KNOW-until they KNOW how much you CARE. Every business owner must understand and get this point right.
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