Unleash
the Potential of Booklets to Market Your Business
If you
were like most kids in high school, you probably didn’t
enjoy English class all that much, especially the writing
assignments. A few kids seemed to be “good” at
it, but most weren’t. And yet, here you are on the job,
and now you discover that you are writing almost every day:
email, business
letters, technical reports, memos, manuals, customer correspondence,
to name just a few. If you are wishing now that you had paid
better attention in high school, we have a class just for
you. Our Business Writing classes can teach you in two days
what you didn’t learn in two years. We will help you
develop the business writing skills to communicate effectively
in every situation. Your high school teacher will be proud
of you. Tell her you learned it all from her. We won’t
mind.
Does writing
a booklet make you an 'authorlette' ? It sure does. That is
one of several key reasons to write an informational tips booklet
- author status as an expert on your topic. It takes much less
time, money, and stress to write a booklet than writing a full-length
book, and can bring as many or more benefits. Writing a booklet
is less overwhelming than writing a book. If you have already
written a book, you might want to divide that book into booklets
and make more money from the parts than you will for the whole.
Or, you may want to write a book by writing a series of booklets.
A booklet
is both a profit center and a marketing tool. Every time you
sell a copy of your informational tips booklet, it brings
in direct revenue while promoting
you to a larger audience.
Author
status opens many other doors for you and your business. A
few of those doors are:
* Speaking
engagements
* Sales of your other products
and services
* Radio, television, airline, online, and print interviews
* Large quantity booklet sales
* Leveraging the booklet contents to other saleable formats
* Joint sales/marketing ventures
Booklets
are best written in short action steps, giving the reader
a jump-start within your topic, with some good concrete
information. The best length of a booklet is 16 - 24 interior
pages. As your reader experiences any success from what they
read in your booklet, your credibility increases. They want
more of you and more of what you are about. The booklet gives
them an opportunity to test drive you.
Their
next steps will match their budget, learning style, and overall
requirements. Your next step is to help identify what
they really need. When your business has a full menu of related
products and services, you will jointly be able to unearth
what that need is.
Every
person who reads your booklet is a ready-made marketing representative
for you and your company. As a single-copy buyer, they could
be a decision-maker for buying large quantities of your booklet
to use for their company's promotional purposes.
A company
or association who purchases a large quantity of your booklets
as a promotional
tool for their own purposes promotes *you* with each and
every booklet they distribute. They have paid you to promote
you. Life doesn't get a whole lot better than that!
They may
also be or know of a reporter or producer to schedule you
for an interview. The reader might have contacts in another
country or a community in your own country who have interest
in licensing your booklet into another language or different
physical format. You may be just the person to consult or
train on an issue. Or they may need a series of speeches in
different locations or departments within their organization.
Any of that and more can happen from a booklet.
The possibilities
are endless when it comes to how a booklet can serve your
business. Write on the topic you enjoy most so your client
can have a choice of the booklet, your presentation, or both
when they are in buying mode. The client may want to purchase
the booklets first, and hire you to speak or consult later,
or buy both product and service at the same time. Everyone
benefits either way.
What will
your first booklet be?
by Paulette
Ensign
St.
Paul
Business
Writing - Write For Success
Business
Writing Quote
"We aim above the mark to hit the mark."
Ralph Waldo Emerson"
Suggested
Reading:
The
Building Blocks of Business Writing: The Foundation of Writing
Skills (50 Minute)
by Jack Swenson
Business
Writing Skills: A Take-Charge Assistant Book (Take Charge
Assistant Series)
by Joseph Dobrian
The
Skill and Art of Business Writing : An Everyday Guide and
Reference
by Harold E. Meyer
How
to sharpen your business writing skills
by Nan S Levinson
Improving
Business Communication Skills: Writing, Speaking, and Interacting
by Deborah M. Roebuck
The
three master skills of business and technical writing: Create,
format, edit
by Walter M Lowney
The
Plain English Approach to Business Writing
by Edward P. Bailey Jr., Larry Bailey
Prentice
Hall's Get a Grip on Writing: Critical Skills for Success
in Today's Business World
by Corporate Classrooms
Professional
Writing Skills
by Janis Fisher Chan, Diane Lutovich
Business
Writing : What Works, What Won't
by Wilma Davidson
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